Marketing Guide Archives - Northern Ireland Veterinary Today https://nivettoday.com/category/marketing-guide/ The journal for the veterinary profession in Northern Ireland Tue, 09 Dec 2025 21:55:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.7 https://nivettoday.com/wp-content/uploads/2020/08/cropped-vet-favicon-32x32.png Marketing Guide Archives - Northern Ireland Veterinary Today https://nivettoday.com/category/marketing-guide/ 32 32 Access VetMed presents its Manifesto to safeguard sustainable access to veterinary medicines in Europe   https://nivettoday.com/access-vetmed-presents-its-manifesto-to-safeguard-sustainable-access-to-veterinary-medicines-in-europe/ Tue, 09 Dec 2025 21:55:15 +0000 https://nivettoday.com/?p=8184 Access VetMed, the voice of the European generic and added-value veterinary medicines industry, has presented its Manifesto: Advancing Access to Veterinary Medicines in Europe by

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]]> New Veterinary Leadership to Advance Artificial Insemination and Bull Genetics https://nivettoday.com/new-veterinary-leadership-to-advance-artificial-insemination-and-bull-genetics/ Tue, 09 Dec 2025 21:46:00 +0000 https://nivettoday.com/?p=8180 Dr. Charlotte Martin Joins AI Services & Eurogene as Group Veterinary Officer Dairy genetics move very, very quickly. That was one of the reasons why

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]]> Veterinarians are frequently prescribing metronidazole in contradiction to antimicrobial use guidelines, new study finds https://nivettoday.com/veterinarians-are-frequently-prescribing-metronidazole-in-contradiction-to-antimicrobial-use-guidelines-new-study-finds/ Tue, 09 Dec 2025 21:43:49 +0000 https://nivettoday.com/?p=8178 Metronidazole is commonly being prescribed to dogs and cats for reasons other than its antimicrobial properties, and frequently in contradiction to antimicrobial use guidelines Metronidazole

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]]> AHDA calls on UK Government to reinstate veterinary medicines in the Windsor Framework as a matter of urgency https://nivettoday.com/ahda-calls-on-uk-government-to-reinstate-veterinary-medicines-in-the-windsor-framework-as-a-matter-of-urgency/ Sat, 18 Oct 2025 18:42:40 +0000 https://nivettoday.com/?p=8164 Recent figures indicate the percentage of medicines expected to be discontinued in NI could be up to 40% of available pack sizes. AHDA calls on

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]]> NIVA – Leading the Way for Horses https://nivettoday.com/niva-leading-the-way-for-horses/ Sat, 18 Oct 2025 18:35:24 +0000 https://nivettoday.com/?p=8161 The North of Ireland Veterinary Association (NIVA) hosted its 2025 Equine Welfare Symposium, “Leading the Way for Horses,” at the Dunadry Hotel, Antrim, on Wednesday

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]]> Vigilance urged following confirmed record of Asian hornet in Belfast https://nivettoday.com/vigilance-urged-following-confirmed-record-of-asian-hornet-in-belfast/ Tue, 14 Oct 2025 16:11:34 +0000 https://nivettoday.com/?p=8156 The first confirmed sighting of an Asian Hornet in Northern Ireland confirmed by the Northern Ireland Environment Agency on 13th October. The Asian Hornet was

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]]> A Great Day Out https://nivettoday.com/a-great-day-out/ Fri, 10 Oct 2025 13:31:15 +0000 https://nivettoday.com/?p=8150 Northern Ireland Veterinary Industry Golf Society Day on 17th September The weather stayed fine and the veterinary industry took to the links at Royal Portrush

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]]> Norbrook CEO Stands Down https://nivettoday.com/norbrook-ceo-stands-down/ Fri, 10 Oct 2025 13:15:09 +0000 https://nivettoday.com/?p=8147 The chief executive of renowned Northern Ireland veterinary pharmaceutical firm Norbrook has stepped down, the company confirmed. Andrea Iucci became chief executive of the Newry

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]]> Muir and Heydon announce new bovine tuberculosis cooperation project https://nivettoday.com/muir-and-heydon-announce-new-bovine-tuberculosis-cooperation-project/ Fri, 10 Oct 2025 13:07:55 +0000 https://nivettoday.com/?p=8145 New project by their Departments as part of the Shared Island Initiative to tackle the growing impact of bovine tuberculosis on farms in a pilot

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]]> European veterinary group Vetopia launches into the UK market https://nivettoday.com/european-veterinary-group-vetopia-launches-into-the-uk-market/ Fri, 10 Oct 2025 13:04:48 +0000 https://nivettoday.com/?p=8141 A new Country CEO to lead expansion Vetopia, one of Europe’s fastest-growing veterinary groups with more than 200 practices across seven countries, is set to

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