{"id":5796,"date":"2022-03-23T17:44:41","date_gmt":"2022-03-23T17:44:41","guid":{"rendered":"https:\/\/nivettoday.com\/?p=5796"},"modified":"2022-03-23T17:54:16","modified_gmt":"2022-03-23T17:54:16","slug":"hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio","status":"publish","type":"post","link":"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/","title":{"rendered":"Hill\u2019s Pet Nutrition debuts Enhanced Prescription Diet Portfolio"},"content":{"rendered":"<h2 class=\"sub-title-primary\"><\/h2> <p>Hill&#8217;s Pet Nutrition has announced their upcoming Prescription Diet portfolio update. Debuting in 2022, the improved portfolio will better help veterinarians and pet owners make the right nutritional decisions for their pets through redesigned packaging, a simplified sizing portfolio, new varieties to choose from and improved digital tools for veterinarians.<\/p>\n<p>Hill\u2019s knows that veterinarians are struggling with growing emotional intensity from pet owners and often don\u2019t feel their nutritional recommendations are being heard. However, pet owners feel overwhelmed and alone in the process of choosing food for their pets and one study showed that 9 out of 10 pet owners said they welcome a nutritional recommendation from their veterinarian.<sup>1<\/sup><\/p>\n<p>Hill&#8217;s mission is to strengthen and lengthen the bond between people and their pets, and veterinarians are critical to achieve that mission.\u00a0 However, Hills recognised the profession is more strained than ever before, so we need to take action to make nutritional recommendations easier for everyone.<\/p>\n<p>The redesigned packaging will help veterinarians and pet owners more easily identify the right food for their pets. With more prominent colour codes and specific pet photos for each food, buyers will be able to better differentiate between products. New language on the back of each package clearly defines the product\u2019s purpose and communicates its complex science in a consumer friendly way. A QR code will also lead buyers to an informational product page on the Hill\u2019s website, which includes videos and feeding guides.<\/p>\n<p>Hill\u2019s is also introducing two new specialised foods for mini dogs, new flavour varieties and a simplified sizing structure.<\/p>\n<p>New digital tools for veterinarians include a Quick Reco tool to help veterinarians quickly generate a nutritional recommendation for clients, along with coupons. The Hill\u2019s Loyalty Scheme also rewards pet owners for every in-clinic purchase and increases the likelihood of future in-clinic purchases.\u00a0 Last but not least, Hills 100% Satisfaction Guarantee policy led to a worry-free trial for new pet parents, supporting food transactions.<\/p>\n<p>For more information on the changes to Prescription Diet, pet owners can visit HillsPet.co.uk\/WhatsNew and veterinarians can visit HillsVet.co.uk\/BetterThanEver.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reference<\/strong><\/p>\n<ol>\n<li>American Animal Hospital Association. (2003). Compliance Study.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Hill&#8217;s Pet Nutrition has announced their upcoming Prescription Diet portfolio update. Debuting in 2022, the improved portfolio will better help veterinarians and pet owners make<\/p>\n","protected":false},"author":37,"featured_media":5797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[142,96,169,154,98,101,155,146,172,135,83],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hill\u2019s Pet Nutrition debuts Enhanced Prescription Diet Portfolio - Northern Ireland Veterinary Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hill\u2019s Pet Nutrition debuts Enhanced Prescription Diet Portfolio - Northern Ireland Veterinary Today\" \/>\n<meta property=\"og:description\" content=\"Hill&#8217;s Pet Nutrition has announced their upcoming Prescription Diet portfolio update. Debuting in 2022, the improved portfolio will better help veterinarians and pet owners make\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/\" \/>\n<meta property=\"og:site_name\" content=\"Northern Ireland Veterinary Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Northern-Ireland-Veterinary-Today-192758037492726\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-23T17:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-23T17:54:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nivettoday.com\/wp-content\/uploads\/2022\/03\/PD_H_M_PetParent_H2C_Awareness_Post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Kearney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NIVetToday\" \/>\n<meta name=\"twitter:site\" content=\"@NIVetToday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Kearney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/\"},\"author\":{\"name\":\"Joe Kearney\",\"@id\":\"https:\/\/nivettoday.com\/#\/schema\/person\/6a082352d4a056f18dd1d4465d5177ce\"},\"headline\":\"Hill\u2019s Pet Nutrition debuts Enhanced Prescription Diet Portfolio\",\"datePublished\":\"2022-03-23T17:44:41+00:00\",\"dateModified\":\"2022-03-23T17:54:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\/\/nivettoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nivettoday.com\/wp-content\/uploads\/2022\/03\/PD_H_M_PetParent_H2C_Awareness_Post-1.jpg\",\"keywords\":[\"animal care\",\"animal welfare\",\"Canine\",\"cats\",\"companion animals\",\"dogs\",\"practice\",\"research\",\"study\",\"vet\",\"veterinary\"],\"articleSection\":[\"Product News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/\",\"url\":\"https:\/\/nivettoday.com\/hills-pet-nutrition-debuts-enhanced-prescription-diet-portfolio\/\",\"name\":\"Hill\u2019s Pet Nutrition debuts Enhanced Prescription Diet Portfolio - 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