MSD behind owner awareness campaign

MSD Animal Health has launched a major pet owner campaign. ‘Protect Our Future Too’ is a Europe-wide initiative that aims to raise awareness and educate pet owners about the impact that seasonal changes have on the health of their pets, particularly the evolving and year-round risk of ticks and fleas.

A recent survey of more than 4000 Irish pet owners showed that 79 per cent aren’t sufficiently informed about the potential impact of environmental changes on the health of their pets. There is an opportunity for veterinary practices to educate pet owners about the dangers, such as the increased risk of fleas and ticks throughout the year and other problems associated with warmer weather, including heat stroke. 

MSD Animal Health is investing in a comprehensive digital and social media campaign, which began in June, to raise awareness of the risks and encourage pet owners to contact their vet for expert advice. Activities will include a pet owner website (www.protectourfuturetoo.com), digital and social media advertising and influencer engagement. 

Digital materials, including images, videos, articles and suggested social media posts are available on the Digital Content Hub (visit www.msd-animal-health.ie and click on the Hub logo). Printed posters, leaflets and display kits are also available on request. Please contact your MSD Animal Health account manager or email vet-support.ie@merck.com to learn more about the campaign or to request materials.