Hill’s take a fresh approach to GI issues
Over the past several years, Hill’s has heavily focused on studying the microbiome, characterising bacterial populations of the gastrointestinal tract of cats and dogs. Most critically, Hill’s has performed analyses to understand the functions of those bacteria in the gastrointestinal tract.
They found that a pet’s gastrointestinal health can be impacted by ActivBiome+ Technology, a proprietary blend of synergistic prebiotic fibres that works with, and is utilised by, each pet’s unique bacterial population in the large intestine.
New Hill’s Prescription Diet Gastrointestinal Biome contains ActivBiome+ Technology and revolutionises the way we tackle fibre-responsive GI issues. By promoting the growth of desirable bacteria, it also helps to reduce the growth of potentially undesirable bacteria and their metabolites.
The fibre sources in ActivBiome+ Technology were selected because they have multiple functions and have fibre-bound polyphenols. The bacteria ferment the fibres and produce gut-nourishing compounds, as well as release and activate antioxidant and anti-inflammatory polyphenols. These postbiotics benefit the gut, as well as other organs and tissues.
Hill’s is putting microbiome health at the forefront of digestive care and working to naturally promote regular healthy stool while restoring the balance of pets’ own unique gut microbiome.
Visit Hillspet.co.uk or contact your Hill’s territory manager to get more information on this revolutionary nutrition.